Technology Changed Where I live

Shelly Beach Nambucca Heads

Short Story

In 2001, I started my first business, Cyberguide, as a self-taught web and print designer. Within two years, we had pivoted to an e-commerce business, which pioneered and operated multiple e-commerce sites in several markets, all diverse from each other. Within a brief period, 100% of our business was over the Internet and on the phone with customers, government, corporate and small business across Australia.

As we didn’t have to meet customers psychically to do business, we could do business from anywhere with a decent Internet connection, so we moved out of Sydney to Nambucca Heads on the Mid-North Coast in 2005, and we’ve never looked back. Yes, technology has played a big part in my life. I would say it has been life changing, and it continues to be. I’ve been working from home now since 2001.

I have more interests and ideas than I have time to pursue. Although some, I’ve chased more passionately than others. Online technologies have fascinated me since the Internet began. Online marketing and e-commerce have had the most profound impact on my life. 

Presently, I’m enjoying life in Nambucca Heads with my family. I also enjoy helping people with my technology blog, Tech Confidence. My day job is helping others build an online presence, e-commerce development and digital advertising with Customer Path. I also enjoy doing the occasional commercial photoshoot, and taking pictures of the beautiful landscapes that surround where I now live. You can see some of my images on my photography website, Local Scene Photography. I use my own images throughout this site.

Back story

For most of my adult life, I’ve been involved with technology-based businesses. At 24 (1989), I was a sales consultant for a technology company carrying around a brief case my friends said looked like Q from James Bond set it up. They packed it with a transmitter and technology gadgets (Numeric, Alpha Numeric and Two Way Voice Pagers).

All this fitted into a brief case

I found an image of the test kit I used all those years ago, but we had it packed neatly into a briefcase. The Internet allows you to find almost anything, even obscure things like this.

Looking back, it was a futuristic technology for the day, used by large hospitals and companies to locate and talk to staff on-site.

This technology is known as on-site paging: but with two-way speech ability, patched into phone systems (PABX), long before cellular technology came to the public in Australia. It’s still widely used in Australia today.

Our sales manager at the time sold a vast system to the New Parliament House after they built it in 1988. The system cost $750,000 in the day. He complained about having to train politicians and how painful they were.

At 27, I became fascinated with personal computer technology when it came to Australia. Funnily enough, I’m still connected on Facebook with the person I sold my first computer to back in 1993. 

In 1991, I connected to the Internet for the first time and several years later (I can’t quite remember when) I purchased my first book from Amazon and begun teaching myself graphic and web design.

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