Why is digital advertising so huge now?
There are many reasons digital advertising out-performs traditional media. We compare Google and newspaper adverts in this article.
Just about everyone on the planet has a smart phone in their pocket, and we use them constantly throughout each day. That’s the first piece of undeniable evidence of digital dominance in our daily lives.
Contrast this with newspapers. Love or hate them, not everyone reads a newspaper. In fact, the numbers have dwindled so badly over the past few years that most of the newspapers have been closed down in regional areas. Sadly, some of our local television stations have suffered the same fate. Although, new legislation has forced Google and Facebook to pay for news, they share from some news outlets.
Read the full article on the Customer Path Blog