Ian Mackenzie

Comparison of Digital vs Newspaper Advertising

Why is digital advertising so huge now? There are many reasons digital advertising out-performs traditional media. We compare Google and newspaper adverts in this article. Just about everyone on the planet has a smart phone in their pocket, and we use them constantly throughout each day. That’s the first piece of undeniable evidence of digital …

Read More

Learning Technology or Anything

Many seniors blame themselves and their capacity to learn when it comes to technology It’s often not the seniors’ capacity to learn that prevents them from learning technology. Most times, it’s the source material or the way technology is presented to a senior that’s the issue. Case in point In the early days of personal …

Read More