Ian Mackenzie
Marketer – Designer – Photographer
My Areas of Interest & Experience
Customer Path
Digital Marketing,
E-Commerce & Design
Customer Path is my day job. My involvement with digital marketing and digital businesses spans over 20 years. There is something special about running an online business, and it’s changed my life for the better.
Tech
Confidence
Tech Lessons
Tech Confidence is my way of helping my local community and sharing my knowledge to help others. I focus on helping seniors as I find they are getting left behind with the rate of change in technology.
Local Scene
Photography
Photography is a hobby that fascinates me on many levels. I enjoy the technology aspect and the creative side. When you are engaged in shooting landscapes or other subjects, it demands your total attention, which gives my mind an enjoyable break from everything else.
Recent Blog Posts
Comparison of Digital vs Newspaper Advertising
Customer Path
Why is digital advertising so huge now? There are many reasons digital advertising out-performs traditional media. We compare Google and …
Learning Technology or Anything
Tech Confidence
Many seniors blame themselves and their capacity to learn when it comes to technology It’s often not the seniors’ capacity …