Ian Mackenzie

Marketer – Designer – Photographer

My Areas of Interest & Experience

Customer Path

Digital Marketing,
E-Commerce & Design

Customer Path is my day job. My involvement with digital marketing and digital businesses spans over 20 years. There is something special about running an online business, and it’s changed my life for the better.


Tech Lessons

Tech Confidence is my way of helping my local community and sharing my knowledge to help others. I focus on helping seniors as I find they are getting left behind with the rate of change in technology.

Local Scene


Photography is a hobby that fascinates me on many levels. I enjoy the technology aspect and the creative side. When you are engaged in shooting landscapes or other subjects, it demands your total attention, which gives my mind an enjoyable break from everything else.

Recent Blog Posts

Comparison of Digital vs Newspaper Advertising

Customer Path

Why is digital advertising so huge now? There are many reasons digital advertising out-performs traditional media. We compare Google and …

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Learning Technology or Anything

Tech Confidence

Many seniors blame themselves and their capacity to learn when it comes to technology It’s often not the seniors’ capacity …

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